How to Establish Your Personal Brand to Drive Success

Presented on: Thursday, August 17th at 12:00 PM EDT


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How you show up in person, over email, and on social media communicates your brand and can influence the opportunities presented to you or handed to someone else. From entry-level assistants to C-suite executives and entrepreneurs, you need to be able to convey who you are, no matter the medium. We communicate nonstop in obvious and subtle ways, so getting your message right and learning how to market yourself is paramount to success. In this motivating webinar Aliza Licht, award-winning marketer and author of ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception will give you a crash course in establishing an effective personal brand at work and beyond. You will learn why shaping your narrative and providing value to those around you will yield the greatest success. Licht will help you discover your brand: who you already are, who you want to be, and how to ensure others see you that way. 

In this webinar, you will also learn:

  • The power of developing a solid personal brand
  • Practical exercises on how to uncover what you want to be known for and why consistency and repetition are the secrets to personal branding success 
  • Tips on how to earn cross-functional social capital, especially in a hybrid work environment 
  • How to bridge the gap between what you think about yourself and how people perceive you 
  • The Do's and Don'ts of integrating your personal brand in the Office 
  • How to rebrand yourself within an existing role 
  • How to use social media as a compliment to a corporate career as a mutual benefit to your company

About the author: Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of marketing, communications, and digital strategy expertise in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. She lives in New York City with her husband, two children, and two dogs. Find her online at and @alizalichtxo.

The views expressed by presenters are their own and their appearance in a program does not imply an endorsement of them or any entity they represent. Reference to any specific product or entity does not constitute an endorsement or recommendation by Miami University Alumni Association.