Miami Presents: Maximizing the Value of LinkedIn During your Job Search

Presented on: Tuesday, September 21st at 5:00 PM EDT


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There's no question that LinkedIn is one of the most valuable job search tools available today. But the average job seeker probably uses less than 50% of the potential that LinkedIn can deliver. Your LinkedIn profile can be a tremendous asset to your search if it's Search Engine Optimized (SEO). The LinkedIn platform can help you uncover a lot of hard-to-find companies, if you know how to find them. Having a lot of LinkedIn connections can be extremely useful, if you know how to leverage them. And joining a lot of LinkedIn groups can be powerful if you know how to integrate them into your overall job search marketing effort. In short, it takes a comprehensive LinkedIn job search plan in order to exploit the full power of its capabilities.

During this webinar, MARTY GILBERT '76, NSENG founder and job search coach, will walk you through the LinkedIn platform and provide you with his perspectives on the following topics:

  • Specific goals of an effective LinkedIn profile
  • How to Search Engine Optimize (SEO) your profile to attract recruiters and hiring managers
  • Actions you should take in each section of your profile to make your background stand out
  • How to use LinkedIn criteria-based searches to find more target companies and key influencers 
  • Example scripts on how to engage your LinkedIn connections for help 
  • Marketing and social media tactics on how to draw more traffic to your LinkedIn profile 

Marty Gilbert is a Miami University graduate and the Founder and CEO of the NorthShore Executive Networking Group (NSENG at, one of the country’s largest job search networking and coaching organizations. The group is comprised of over 8,500 members… with five new individuals joining the group each day and more than 10 members landing new jobs each week during COVID-19. Over the past 10 years Marty’s networking meetings, webinars, workshops and job search coaching services have helped over 2,200 professionals to land new career opportunities. His diverse business and career insights background helps job seekers to more effectively position, package and market their value to prospective employers. Additionally, Marty’s trademarked “What the Hell Approach to Job Search® has gained significant notoriety as a proactive marketing-driven methodology that enables individuals to significantly accelerate their engagement with target companies and key influencers. Marty is also a frequent job search speaker to large university alumni groups including Harvard, Yale, Chicago, Michigan, Howard, Indiana and several others.

Marty’s experience also includes an extensive array of marketing, sales and general management roles across a broad range of industries. He spent 18 years with Motorola, where he helped launch several “industry first” wireless products along with being the general manager of four business units. Marty served as Chief Operating Officer for STATS Inc, the nation’s leading sports data and analytics company that delivers real-time content to major TV networks, fantasy sports games and professional sports teams. STATS was also the driving force behind the book and movie, Moneyball, starring Brad Pitt. Marty’s career is highlighted by over 25 years of international experience that includes an expatriate assignment in Tokyo with Dentsu Inc., the world’s largest advertising agency, where his writing regularly appeared in Time, Newsweek, Business Week and Fortune magazines.